Our outlook on design in every day life.

Design and brand image is evident everywhere. Design is an integral part of our every day lives. From the packaging and design of starbucks coffee, to the label on the toothpaste we use, design is everywhere. At Delphium Design, we feel a social responsibility to create great design that adds to that environment. To us, a world without color, fonts, or design theory would lack an aesthetic that makes the world interesting. Example the following:

Both of these water bottles are available for purchase. Budget aside, if you saw both of these bottles shelved next to each other, which would you be more likely to purchase on first impulse? We believe B, whether or not you consciously realize it. Why is this the case? It’s all in the design. Bottle B has a design aesthetic that appeals to us, bottle A looks like it was thrown together with little care. Almost immediately our brand perception of bottle A is that it is a lower quality product compared to bottle B. And that, is all by design. This is but one example that demonstrates how important strategy is to design and how it impacts our daily buying decisions. At Delphium Design we have a clear and fundamental understanding of the importance of this concept and it’s effect on your products success.